Filed under Marketing

The Millennials’ Orchestra: Engaging Younger Symphony Audiences and Donors in the Classical Music Experience

The Millennials’ Orchestra: Engaging Younger Symphony Audiences and Donors in the Classical Music Experience

Guest Post By: Catherine Starek, Graduate Arts Management Student at American University Learn more about Catherine in this emerging arts leader Q&A post (Photo Source) Millennial generation – “Generations, like people, have personalities, and Millennials – the American teens and twenty-somethings (ages 18-29) who are making the passage into adulthood at the start of a … Continue reading

Patron Loyalty 101

Patron Loyalty 101

TRANSCRIPT NOW AVAILABLE Guest Post By: Amelia Northrup, Strategic Communications Specialist at TRG Arts Audience development. Usually when you hear this arts industry buzzword, it’s all about finding new audiences—everyone wants to develop a larger audience, right? However, audience development is not only about finding new audiences, but also retaining and deepening the commitment of … Continue reading

Arts Organization Websites: Start At The Beginning

Arts Organization Websites: Start At The Beginning

TRANSCRIPT NOW AVAILABLE If there’s one problem that plagues arts organizations by way of website design, it’s starting the design process at the end. Meaning, too many groups have an image in their head of the way they want a site to look from a graphic design perspective, but they don’t think about everything needed … Continue reading

Social Media Strategies for Arts Organizations

Guest Host: Marc van Bree (@mcmvanbree) Director of Marketing, Austin Lyric Opera Did you know? Facebook’s monthly active users now total nearly 850 million. There are over 465 million accounts on Twitter with 175 million tweets created each day. As of February 2012, LinkedIn has over 150 million users.