Pinterest and Instagram: Leveraging New Social Media Tools in the Arts

Guest Host: Lauren Albrecht (@LaurenMAlbrecht)
Social and Digital Media Manager for Grand Image (@GrandImage)

Pinterest is social media’s newest sweetheart. The artsy social network has skyrocketed onto center stage and has attracted brands, celebrities, and arts organizations alike. There are more than 12 million users, many of whom are active monthly. It’s an exciting new tool to leverage community engagement and the arts are a natural fit. During this #artsmgtchat we’ll discuss ways to creatively leverage pinterest to market your arts organization, mission and goals. Pinterest ideas we’ll touch on:

  • Promoting an arts-centric lifestyle
  • Running contests and fundraising campaigns
  • Boards that encourage staff and board participation
  • Collaboration boards, especially for community or regional arts initiatives
  • Event and cause marketing boards

Also, we’ll discuss how the ‘hipsterific’ filters of Instagram can encourage arts participants to share offline experiences online. This app made big headlines when Facebook bought the company for $1 Billion dollars earlier this year and is another creative and highly connected way to share photos. We’ll cover how Instagram can encourage real-time audience engagement for live, performance-based, arts organizations. We’ll discuss the following questions, and highlight best practices and tips as they arise:

  1. Please share a link to your organization’s Pinterest and/or Instagram pages.
  2. What types of photos do you currently share on Pinterest and Instagram?
  3. Do you use a professional photographer to capture photos of your events/performances?
  4. Share your ‘most liked’ or ‘least liked’ photo (or Pinterest board) on social media.
  5. What worked or didn’t work?
  6. Re: your most successful photo share. What made it effective? The image or the social platform?
  7. Share some Innovative examples of other arts organizations using Pinterest and Instagram.
  8. What #pinterest or #instagram tips did you learn today that you will carry out asap?

About Lauren M. Albrecht

Lauren is a social and digital media marketer, creative content curator, and freelance WordPress designer.  Albrecht’s current and past professional projects & marketing campaigns have been featured in: Hubspot Blog, Crain’s BtoB Marketing, CoolHuntings.com, Artforum.com, Wired.com, Bloomberg.com, New York Magazine, The Village Voice, Seattle Times, City Arts Magazine, The Buffalo News, Buffalo Spree Mazagine, and The Washington Post.  Intrigued by the ever-changing intersection of contemporary art and technology, she is a lover of all things #ArtsTech and social media.

Presently, she manages Social & Digital Media Marketing for Grand Image, a leading fine art publisher in Seattle, WA.  She’s worked in arts marketing, communications, exhibitions and grants program management for ten years with previously held positions at the Buffalo/Niagara Arts Councils (NYSCA sponsored), iGavel.com, Anna Kustera Gallery, and the Chelsea Art Museum.  Education: B.A. Art History & Communication Studies, Canisius College of Buffalo, NY; M.A. Art Market, SUNY FIT of New York, NY.

Connect with Lauren on Twitter and LinkedIn. Dont’ forget to stop by her blog for awesome posts on arts, technology, marketing and social media!

Join The Discussion!

  • Tune in on Friday, August 10 at 2:00 – 3:00 p.m. Eastern (6:00 p.m. GMT) to participate in the ninth round of #artsmgtchat.
  • Follow @LaurenMAlbrecht and @artsmgtchat for questions. You can use TweetChat to follow the discussion. Make sure you use the hashtag #artsmgtchat to be included in the discussion.
  • If you are new to our Twitter chat, please check out our Twitter Chat 101 guide.
  • Bring a colleague to this Friday’s #artsmgtchat.
  • Tweet this post and share with friends on LinkedIn and Facebook.

Photo Credit

One thought on “Pinterest and Instagram: Leveraging New Social Media Tools in the Arts

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