The #artsmgtchat community had a productive and exciting conversation around social media strategies in the arts last week. As funding cuts and financial issues continue to plague various arts organizations, social media presents an incredible opportunity to connect and engage with new audiences, as well as build community support around the arts. While many arts organizations use tools like Facebook and Twitter for marketing, there are other institutions that are taking these tools to the next level, thinking creatively and strategically about how social media fits into the overall engagement strategy and long-range plan.
So the question is: “which arts organizations inspire creativity and innovation through social media?” What are some examples of museums, art galleries, arts councils, orchestras, theatres and performing arts centers that use exciting, cutting edge social media strategies? What was special about the organization’s campaign(s)? Did these strategies encourage you to engage with the organization? Perhaps buy tickets to a performance? Or even persuaded you to give a contribution?
To get the conversation started, here are three examples of arts organizations that combine creativity and innovation in social media:
YouTube Symphony Orchestra (YTSO)
YTSO is an amazing initiative where young classical musicians from around the world send their audition videos (on YouTube of course!) to get a seat on the YouTube Symphony Orchestra. In March 2011, 101 musicians from 33 countries were selected to be part of the YTSO and perform at a concert that was streamed live from the Sydney Opera House.
SFMOMA’s strong social media presence landed the museum in Time Magazine’s The 140 Best Twitter Feeds of 2012. Time Magazine said: “by providing reviews on exhibitions, and art history facts you might not otherwise know, we’ll put it this way: SFMOMA has mastered the art of twitter.” SFMoMA also launched Story of a Year, an iPad app that offers its annual report using visually engaging multimedia content.
Indianapolis Museum of Art (IMA)
IMA is leading art museum that has engaged in successful digital and social media projects, including: Art Babble (collaborative video portal dedicated to high quality content about art and artists), the IMA Blog, TAP: Mobile Application Platform, and Exhibition Microsites. My favorite IMA project is their Dashboard, which showcases museums stats like number of memberships, visitors, Facebook likes, and endowment size. You can access the dashboard here.
In your opinion, which arts organizations inspire creativity and innovation through social media? Feel free to post your comments below, tweet your answer to @artsmgtchat or send us an email at firstname.lastname@example.org.