Here is a round-up of interesting tweets from the #artsmgtchat community this week!
Marc van Bree (our host for this Friday’s chat) wrote a mini blog series on the Austin Lyric Opera’s digital media strategy (you can read about it here). This is a must read for all arts marketers. Main highlights from the study: The new ALO digital strategy is focused on enhancing these key elements: tracking conversions, online advertising, social media, and mobile site. Thank you to @Adaptistration for sharing!
This definitely is a great question for those who are straddling both an artistic career with another job. Many questions come to mind: what is your work-life balance like? Is there an ideal career that combines both passions? Why did you decide to do both? Email your answers to Bea at firstname.lastname@example.org.
We asked the following question today on Twitter: What are some best practices for #socialmedia #marketing in the #arts? Here is a terrific reply from @IntlArtsMvmnt. Takeaway: audience engagement takes time, energy and commitment.
What are your thoughts on social media best practices? Or about any of the above tweets/articles? Feel free to add to the conversation by writing in the comments section below or tweeting to the hashtag #artsmgtchat. See you this Friday!